HYROX Need a Commercial Reset
Every generation seems to discover its era-defining fitness craze. The 1980s were Jane Fonda’s high-energy aerobics classes. The 2000s saw martial arts-inspired workouts, boutique cycling studios and kickboxing-based fitness gain mainstream appeal. The following decade ushered in the rise of CrossFit and its culture of measurable fitness performance. By the 2020s, Reformer Pilates had become…