Ho Chi Minh City showcases growing momentum as a regional hub for luxury hospitality, branded residences, investment and urban lifestyle Vietnam is now attracting the wellness capital that typically follows economic development. Rising wealth, growing international visibility and increasing tourist arrivals are reshaping Vietnam into a luxury market in its own right. Hospitality groups are…
There are birthdays, and then there are Monaco birthdays. The former usually involve a slightly lopsided cake, a barrage of WhatsApp messages from relatives you have not heard from since last Christmas, and a dinner reservation under someone else’s name. The latter involve arriving at Monte-Carlo Bay Hotel & Resort to find birthday cards and…
Modern Vietnam is now a viable destination that attracts many real estate investors. On the surface, Ho Chi Minh City (or Saigon, as it is historically referred to) still projects the familiar image of a rapidly growing metropolis. Construction cranes continue to punctuate the skyline, cafés remain crowded from morning until late evening and a…
For decades, Ho Chi Minh City was largely viewed through the lens of its history — a city of colonial landmarks, wartime narratives and bustling street life. Across the city, independent galleries, design-led hotels and ambitious cocktail programmes are helping shape a more contemporary identity. Together, they reflect the cultural institutions positioning Ho Chi Minh…
The next chapter of the campaign continues with Global Brand Ambassador NINGNING from aespa and the new Paparazzo handbag, captured by Mert and Marcus. The post Gucci’s Beauty and the Bag Campaign with NINGNING appeared first on LUXUO.
Along Vietnam’s southern coastline, The Bluffs Grand Ho Tram has established a distinctive position within the region’s golf landscape through its interpretation of authentic links-style play. Recognized by Luxury Lifestyle Awards with the title of Best Golf Destination in Southeast Asia, the property reflects a setting where natural terrain, coastal conditions, and thoughtful course architecture…
Why Luxury Hotels Are Investing in Bespoke Signature Scents to Build Their Brand Identity Walk into the serene villas of Raffles Sentosa Singapore, the timeless elegance of Mandarin Oriental, or a secluded Mediterranean retreat suspended between sky and sea, and something begins to speak to you long before a single interaction takes place. Not visually…
2026 sees luxury jewellery Maisons increasingly returning to established signatures to reinforce long-term desirability through contemporary reinterpretation. Renowned motifs, house codes and best-selling silhouettes are being reworked through shifts in scale, material composition and modular detailing, allowing brands to preserve recognition while still signalling novelty. This iterative approach reflects a broader commercial strategy as brands…
LUXUO delves into the economic reset facing Southeast Asia’s real estate industry. A region once defined by rapid urban expansion, rising condominium towers and cross-border capital inflows is now entering a more restrained property phase. Economic uncertainty, higher interest rates and shifting global capital flows have altered the tempo of development. Glass-fronted skyscrapers still rise…
Luxury watchmaking is undergoing a visible reset in how it approaches sport. For decades, sponsorship strategies were anchored to a small set of established platforms — Formula 1, tennis, golf and, in some cases, football — where audience reach and markets were already proven (and increasingly saturated). That model is now shifting as brands are…