What is the value of a brand? For most of Swiss watchmaking, the answer really might go all the way to 100. To be interested in any given watch, you have to first know about it and name recognition plays a big role there, obviously. This can lead to some awkward moments – the uninitiated…
Luxury Houses have long had a symbiotic relationship with art to inform creative directions and reinforce cultural credibility. Increasingly, collaborations are shifting beyond aesthetic-level sponsorships into something more conversational and Longchamp’s partnership with Kyotographie 2026 reflects this transition. For the first time, Longchamp is partnering with the Kyoto International Photography Festival, presenting Kenyan artist Thandiwe…
There’s a particular kind of disappointment that comes from attending an “exclusive” event that turns out to be ordinary. The flowers are nice. The canapés are fine. But something about it feels less like a special occasion and more like a corporate function with better lighting. Genuine luxury is harder to manufacture than most hosts…
Patek Philippe, 5840P Patek Philippe‘s showing at Watches and Wonders this year was one of its most ambitious in recent memory. So much so that they took home the distinction of being the Maison with the largest number of references released at the fair—with over 20. They showcased a quartet of Nautilus anniversary editions and…
The Leopard 52 had its world and US premieres in late 2025 A world premiere at Cannes Yachting Festival 2025 and Sailing Catamaran 14-18m winner at Yacht Style Awards 2026, the all-new Leopard 52 replaces the 50 as the flagship of the brand’s range of sailing catamarans, which like its powercats, are built in South Africa…
There’s a version of corporate innovation that looks great in a deck. A dedicated lab. Cross-functional sprints. A VP with “transformation” in the title and a budget to match. Companies have been running this playbook for years and a surprising number walk away with very little to show for it beyond a few unused prototypes…
We usually define luxury by what we can touch. We think about the weight of a gold timepiece, the scent of hand-stitched leather, or the silent glide of a high-performance engine. But as the global landscape shifts, the definition of true opulence is moving away from the material and toward the intellectual. Honestly, perhaps it…
In the world of high-end entrepreneurship, there is a fine line between a vision that transforms an industry and a project that consumes resources. On a platform like LUXUO, we often celebrate the finished product. We look at the architectural marvels, the limited edition horology, and the bespoke travel experiences that define a life well…
Sora Suite Tokyo is a beautiful, indifferent machine that will swallow you whole if you plant yourself in the wrong corner of it. Most travellers arrive with a vague plan and end up losing their first 48 hours to the sheer friction of the city’s 23 wards, which collectively are three times the size of Paris and…
It’s a recognisable look. The square case, the left-hand crown; the Monaco is one of TAG Heuer’s most enduring signature models. Back in 1966, when the Microtimer achieved 1/1,000th-second precision, it bolstered the brand’s commitment to high-frequency innovation. In 1969, that would lead to the launch of the original TAG Heuer Monaco. The Monaco’s design was unorthodox…