Genoa Show Attracts 124,000 Visitors
Held from September 18-23, the 65th Genoa International Boat Show attracted 124,248 visitors over the six days, according to Confindustria Nautica (Italian Marine Industry Association), marking a 2.8 per cent growth from 2024.
Figures shared by organisers included over 1,000 boats on display, 123 new products including 96 premieres, and 23 new shipyards among exhibitors from 45 countries. Boosting the show’s international profile, the Italian Trade Agency worked with the Italian Marine Industry Association to organise the attendance of journalists and foreign buyers from over 35 countries and five continents.
Piero Formenti, the new President of the Italian Marine Industry Association, said: “The Italian Marine Industry Association has developed a 10-year programme that has realised the show’s full potential.
“This is a product that the world has been able to admire, displayed in a showcase that must be more visible and more accessible, especially abroad. We work in a marvellous but fragile territory, and it is for this reason that we must be supported by infrastructures that are adequate to the strategic value this event offers the industry and Italy.”
Among on-land highlights of this year’s show was the announcement of the Italian Marine Industry Association as a strategic partner of the Louis Vuitton 38th America’s Cup, which will be held in Naples in 2027.
Grant Dalton, CEO of America’s Cup Events, attended the announcement, saying: “The Genoa show is extraordinary, as are the boats and the culture it expresses. I hope to see all the people I have seen here in Naples [in 2027].”
On the water, the Amer 120 was the show’s largest yacht, while Azimut’s 11-model display included the Italy debuts of the Grande 30M and Fly 82, just days after both Alberto Mancini-designed motoryachts concluded their world premieres at the six-day Cannes Yachting Festival (September 9-14).
Azimut’s other boats included the Fly 53, 62 and 68, Seadeck 6 and 7, Magellano 60 and 66, S7 sportbridge and Atlantis 45 cruiser.
Ferretti Group staged the country premieres of the Ferretti Yachts 800, Riva 58’ Capri and Itama 54 after the three models debuted at Cannes, while the Pershing GTX70 returned to an Italian event after its world premiere at this year’s Venice Boat Show.
The four 2025 models were joined by Riva’s 76’ Bahamas Super from the Open line and 82’ Diva from the Flybridge series, along with Wally’s wallywhy150 (79ft, 150GT) and a wallytender43X.
Sanlorenzo hosted the Italy debut of the SL110A asymmetrical planing yacht, following its global premiere at Cannes. The Italian shipyard’s eight-model line-up also included seven other models that were on display at Cannes: the SL90A and SL86A, SD96 and SD90, SX100 and SX88, and the SP92 coupe.
Sister brand Bluegame staged the Italy premiere of the BGF45 powercat – also fresh from Cannes – as part of a varied display including the BG74 and BG54, BGX73 and BGX63, and BGM75 multihull.
Among British builders, Princess showcased seven models, with the S80, V65 and F58 making their Italy debuts alongside the Y80, V55, V50 Open and F50. Sunseeker staged the Genoa debuts of the 82 Ocean Enclosed (formerly Ocean 156) and Manhattan 68 (2025), along with the 75 Sport Yacht and Predator 55.
Italy’s Pardo hosted the local debut of the P43 from its Walkaround series in a display that included the P38, P50, the Endurance line’s E60 and E72, plus the GT52 and flagship GT75. Sister brand VanDutch hosted the country debut of its flagship 75 alongside the 56, 48, 40 and 32.
Invictus and sister brand Capoforte staged a large display headed by the Italy debut of Invictus’ new flagship TT550.
Among other Italian builders, Absolute showed its 52 Fly and 48 Coupé, Apreamare displayed the Gozzo 48 Cabin, 45, 38 Cabin and 35, while Cantiere Mimi celebrated its 50th anniversary with eight models including world premieres of new versions of the Libeccio 9.50 Walkaround and Libeccio 13.5 Cabin.
Axopar showed models from its 22, 25, 29, 37 and flagship 45 lines, while fellow Finnish brand Saxdor displayed its 400 GTO and 400 GTC flagships, 340 GTWA and 320 GTO. Spain’s Maxim Yachts staged the Europe premiere of the Max 44 R, while Turkey’s Aiata staged the country debut of its Wayfinder 38 Cabin.
Beneteau and Jeanneau of France’s Groupe Beneteau showed new motor and sailing models following their world premieres at Cannes, while Grand Soleil of Italy’s Cantiere del Pardo included its flagship 72 in the largest brand display among sailing monohull exhibitors. Lagoon, Fountaine Pajot, Bali and Excess were among catamaran exhibitors.
Beneteau’s Oceanis 52 won the Sailboats over 14m category at the show’s Design Innovation Award evening hosted by Katia Damborsky, while other winners included the Pardo 43 (Motorboats up to 14m LH), Ferretti Yachts 800 (Motorboats over 14 m LH), Sanlorenzo SL110A (Superyachts, over 24m LH) and Bluegame BGF45 (Multihulls).
Silvia Salis, Mayor of Genoa since May 2025, said: “This Genoa International Boat Show was the first for me and full of emotions. This is the great international brand of our city, an event that should be protected and constantly nurtured.
“The City Council, Liguria Regional Council and Italian Marine Industry Association need to keep working together for this growth to continue. It’s also important to invest in the ‘Fuori Salone’ (events outside the show), like in the Milan Design Week, by creating a brimming events programme, such as the Rolli days in Genoa, that will extend visitors’ stay.”
Marco Bucci, President of the Liguria Regional Council, added: “Once again this year, the Genoa International Boat Show has demonstrated its role as the beating heart of the Italian boating industry, overflowing with visitors, exhibitors, events and conferences.
“Now the goal is to do even better for the next edition. All of us, starting with the institutions and the companies that make up the sector, must commit to making this the most important boat show in the world.”
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