From Self-Care to Status: Body Optimisation Goes Mainstream
From cryotherapy and IV drips to bespoke peptides and internet-sourced hacks, the elite wellness industry has commodified physical wellbeing into a status marker — one where exclusivity and fad-driven influence can (at times) eclipse scientific legitimacy. LUXUO explores how “body maxxing” trends have created a new hierarchy of optimisation in which privilege and performance are…