IU Enters a New Chapter as Jaeger-LeCoultre’s Global Brand Ambassador
“Nation’s Little Sister”, “Nation’s Sweetheart”, “Nation’s Daughter” — the South Korean singer and actress IU has been dubbed these heartwarming titles over her 18-year career not without reason. Her nightingale voice and her versatile, masterful character portrayals have won over not just generations of South Koreans, eventually also catching the hearts of fans overseas —…