Burberry Summer 2026​

Limited-edition spirits are increasingly central to premium alcohol brands’ seasonal strategies. For Lunar New Year 2026, brands are combining zodiac motifs, festive packaging and collaborations with artists and designers to create collectible expressions that resonate with gifting traditions and cultural rituals. The Year of the Horse sees premium spirit houses collaborate with contemporary artists and…

As the Lunar New Year ushers in the Fire Horse, 2026 is already shaping up to be a year where cultural symbolism and commercial strategy converge with brands tapping into zodiac-inspired symbolism and cultural narratives in their own design-led releases aimed at stimulating seasonal demand. This season sees some luxury houses with equestrian heritage leaning…

Summer 2026 sees luxury houses increasingly framing their collections through location and atmosphere rather than product alone. Across Dior, Gucci, Loro Piana, Burberry and Brunello Cucinelli, the seasonal offering is defined by resort-ready wardrobes, destination campaigns and a continued emphasis on craftsmanship and reinterpretation of house codes for warmer weather. Dior and Gucci lean into…

In a landscape often dominated by surface-level brand partnerships, Ulysse Nardin and URWERK have unveiled a collaboration that goes far beyond a simple meeting of logos. Launched at Dubai Watch Week, the UR-FREAK is, in fact, the meeting between these two brands that should have happened maybe 20 years ago and has already drawn praise…