Opinion: A Millennial’s Take on How Gen Zs Are Influencing Brands
Authenticity Vs Controversy Advertising has always mirrored the values of its time. Millennials grew up in an era where advertising was driven by old-school marketing techniques — “sex sells” and controversy for controversy’s sake. The mantra was often “better to ask forgiveness than seek permission.” Hype was built around shock value, even if the campaigns…