Summer 2025 Capsule Collections Sustain Mid-Year Momentum
Luxury fashion houses are leveraging summer capsule collections to recalibrate consumer engagement to avoid the mid-year lull period. From Dior’s Dioriviera pop-ups to Prada’s ocean-driven Re-Nylon campaigns, luxury fashion houses are increasingly leveraging capsule collections to recalibrate consumer engagement during the mid-year dip. These limited-run drops — often timed to coincide with peak holiday months…