Why Bespoke Scent Identity Has Become the Most Powerful Brand Asset for Luxury Hotels
Why Luxury Hotels Are Investing in Bespoke Signature Scents to Build Their Brand Identity Walk into the serene villas of Raffles Sentosa Singapore, the timeless elegance of Mandarin Oriental, or a secluded Mediterranean retreat suspended between sky and sea, and something begins to speak to you long before a single interaction takes place. Not visually…