Gallop In Style: Lunar New Year 2026 Fashion Campaigns & Capsules
Welcoming the Lunar New Year has long gone hand in hand with refreshing one’s wardrobe as a symbolic gesture of optimism, renewal and readiness for the year ahead. As we usher in the Year of the Horse, themes of movement, protection and looking forward naturally take centre stage, with fashion houses leaning into auspicious details and structure to mark the occasion. From stunning reds we’ve come to expect, to subtle and symbolic motifs, the collections this season carry the feeling of fortune beyond the festivities as — rather than fleeting statements — brands are crafting Lunar New Year offerings that embrace both longevity and mindful indulgence.
Gucci and Fauré Le Page, for instance, approach the season through the lens of legacy, reworking iconic house emblems into refined designs with enduring appeal. And at Sandro, a Parisian springtime elegance is woven in for looks that’ll last past the merry season. If you’re in search of pieces you won’t want to wear just once, read ahead to discover the collections both celebrating the Year of the Horse and fitting you for the new year.
The Best Fashion Brands for Lunar New Year 2026:
Gucci
Gucci’s Lunar New Year campaign, The Gathering, is centred on moments that feel familiar and familial. Shared meals, conversations around the lazy susan, and memories with family—the good and the bad—the 2026 festive season for Gucci is about connection. Featuring a close-knit cast, including lovebirds Davika Hoorne and “Ter” Chantavit Dhanasevi, the campaign styles its stars in the maison’s Spring/Summer 2026 collection, La Famiglia.
Among the pieces in the collection, the monogrammed GG coat as seen on Davika, otherwise known as the “La V.I.C”, is for those who are looking for timeless outerwear that also doubles as a dress. In contrast, Ni Ni opted for a refined and polished all-black “Gallerista” look, accentuated with the gold GG Marmont pendant chain necklace. For a festive touch, the red “Incazzata” ensemble—with its bright red Wool natté coat as the highlight—adds a whimsical 1960s flair, perfect for the New Year celebrations.
Shop the collection here.
Ralph Lauren
What better way to celebrate the Year of the Horse than with an equestrian touch? The Ralph Lauren Lunar New Year collection features pieces dipped in an auspicious shade of red—including knits, silk twill blouses, and Polo shirts. Bags such as The Ralph tote, shoulder bags and the Play bag from the Polo lineup are also available, now enriched not only in red but in a warm shade of tangerine to enliven any wardrobe.
The crowd favourite’s Polo Bear too, get festive. Along with the new equine friend, the print can be found on wool crewneck sweaters as well as the fleece hoodies from the menswear selection. From the men’s Polo offering, camp shirts and Oxford shirts—in corduroy or chambray—take the spotlight. These wardrobe staples are adorned with Chinese frog buttons and two pockets, recalling the elegant silhouette of traditional Tang jackets.
Shop the collection here.
Fauré Le Page
Maison Fauré Le Page charges ahead with Lucky U—a festive collection inspired by the Year of the Horse with gorgeous reds and a horseshoe motif—to welcome protection into the new year. The horseshoe, an enduring symbol of strength and good fortune, is unveiled as a sculptural “U” in the collection, in subtle reference to the house’s metalwork legacy and signature scale pattern. Detailed with seven hobnail-like scales as a nod to luck and resilience, each piece oozes with elegance in a limited-edition canvas.
The collection spans refined everyday essentials, including wallets, totes and the practical yet fashionable Daily Battle Vertical and more, designed with a distinctly unisex appeal. Polished, refined and radiant, Lucky U captures the optimism of the new year where fortune and prosperity feel close, and always in motion.
Shop the collection here.
Tory Burch
Tory Burch’s Year of the Horse collection feels assured and confident, focusing on pieces that carry a refined presence. The palette of the festive collection is rich, paired with varying textures for contrast—perfect for welcoming the new year in an easy and elegant manner. As we’d expect from any festive collection, each piece is embedded with auspicious symbolism, but let’s be frank, we’ll be wearing these long after the celebrations.
For when you want to sparkle, the Kira Shoulder Bag in deep burgundy has a quilted finish, with chevron stitching to add dimension, while the dual T logo brings a soft gleam rather than a statement shine to an outfit. It’s a bag that settles naturally into your wardrobe, ready for festivities, parties, as well as daily routines—a true all-rounder.
Shop the collection here.
COS
Approaching the season with its usual restraint, COS translates festive and auspicious symbolism into pieces that feel calm and seasonal for spring. The collection takes cues from movement and renewal, weaving in horse motifs and fluid lines. Even with relaxed and everyday silhouettes, fortune seems to find its wearer.
Among the highlights are the Milano Straight-Leg Trousers—a purchase that will outlive the celebratory season. Cut from structured Milano jerseys in a deep navy, they hold their shape while staying comfortable, finishing with pressed creases and clean tailoring for a put-together look. Embracing the season’s theme of longevity, an adaptable, smart pair of trousers is something you’ll return to week after week, and year after year—this one’s a snug fit in that category.
Shop the collection here.
Roger Vivier
In Roger Vivier’s Lunar New Year 2026 collection, the Fire Horse sets the mood for bold colour and joy in the year ahead. The maison incorporates festive red into pieces meant to be worn as personal talismans, carrying meaning and fortune into the new year. Equestrian charms and horseshoe motifs appear throughout the collection, with the house’s signature detailing.
Alongside handbags and shimmering accessories, the Viv’ Zag sneaker does it all—spirited, bold and unique for the season—in rich vermillion and approachable neutrals nonetheless. The sporty silhouette is drenched with equine symbolism to invite luck and prosperity, while its embellishments keep it firmly in Roger Vivier’s elegant and feminine-glamour territory.
Shop the collection here.
Chloé
Paying homage to heritage and modern femininity, Chloé draws on the horse as a symbol of freedom and vitality, expressed through clean lines, thoughtful details and fluid shapes. With soft reds, denim and nude tones, the collection forms a versatile palette that lends itself to effortless layering and everyday wear for the season, as well as a wardrobe to last the year.
Ready-to-wear features knits, T-shirts and denim, while equestrian references surface in refined hardware — from horse-shaped buttons to buckled fastenings—carrying the season’s spirit of good fortune and renewal. Signature bags also arrive with festive updates, including the iconic Bowling and Paddington styles in warm metallics, grained leather and plush velvet, showcasing the fine craftsmanship of the maison.
Shop the collection here.
Longchamp
Longchamp welcomes the Year of the Horse with A Fresh Impetus—a collection that feels especially fitting for the shift into spring and the new year. Centred around the house’s iconic horse emblem, the collection embodies lightness and forward motion, resonating with the change of seasons. Rich shades of red set the tone, enlivened by gold accents for warmth, celebration and of course, luck.
The classic Le Roseau bag returns with refreshed proportions, crafted in smooth calfskin and finished with its signature bamboo clasp. Paired with a new delicate bow detail, it’s easy to style, bringing a softer, feminine and elegant touch to everyday ensembles. Whether it’s welcoming the new year or easing into brighter days ahead, the bag makes for a delightfully red everyday companion.
Shop the collection here.
Onitsuka Tiger
Onitsuka Tiger celebrates the Year of the Horse with a festive take on a classic sneaker, the iconic Mexico 66. The design invites good fortune with horse-inspired details, without feeling overdone. A faux-fur heel mimics the texture of a horse’s mane, for instance, while the signature stripes shift through shades of red, bringing energy and joy to the silhouette.
The cream tones keep the look grounded and universally wearable, punctuated by gold accents for a subtle, cheerful lift. It’s classy, smart and casual all in one. Finishing touches like horseshoe graphics on the sockliner, as well as lace hardware, make the pair easy to reach for during the festivities, and long after the celebrations end, for a pop of colour.
Shop the collection here.
Valentino
This year, Valentino embraces optimism, joy and the promise of new beginnings in their festive collection. Each piece feels imbued with light and romance, suited to moments that call for something easy yet special to wear. Inspired by and honouring the horse, this collection feels fresh and forward for sunny springtime weather.
A standout of the collection is the wool cardigan with lace, rendered in a blush pink — gentle, warm and quietly sweet. Its soft texture and delicate lace detailing add a romantic charm, while the cropped cut gives it a modern and chic edge. Shaping the silhouette, it pairs as easily with tailored trousers as it does with flowing skirts or a flattering pair of jeans, making it a versatile and welcome addition to any closet.
Shop the collection here.
Delvaux
Reworking one of its most recognisable designs for the Lunar New Year, Delvaux celebrates the Year of the Horse with precision, artistry and taste. Setting it apart, the brand uses a rare horsehair weaving technique to craft an elegant piece to covet this season—the Pin Mini Bucket.
Designed for everyday ease and comfort, the bag is also made to last. This edition is specially woven together with light materials: cotton and linen. Thus, in the spirit of this year’s zodiac, the bag feels resilient in hand and remarkably festive, finished with a Horsebell charm in smooth calfskin as a cherry on top. With tassels that sway gently as the wearer moves, the charm reflects a stylish rhythm and grace to welcome in the new year.
Shop the collection here.
Tod’s
As the festive season approaches, there’s something deeply familiar about going home, visiting open houses, and spending time with family, particularly around the dinner table. Tapping into that nostalgic holiday feeling, Italian brand Tod’s focuses on themes of home, connection and tradition in its Lunar New Year collection for the Year of the Horse.
The Barretta handbag captures this warm spirit, crafted in supple leather with a clean, structured silhouette so that it feels reassuring to carry. While elegant, the handbag provides ample room for daily and holiday necessities, bearing function and form. Subtle charms add movement and flair, while the vibrant red interior serves as an invitation to fortune and as a thoughtful reminder of the season’s joys.
Shop the collection here.
Levi’s
For the Year of the Horse, Levi’s Lunar New Year collection draws from both cultural symbolism and the brand’s long-standing denim legacy. With red accents and reworked heritage patches, each piece is wonderfully festive and versatile, inviting luck timelessly as they become staples in your wardrobe for years to come. In the spirit of the horse, the collection is made to endure.
This year, the American brand reminds us that the bootcut never really goes out of style. Flattering and simple to dress up or down, the Loose Boot Jeans offer that rare, coveted balance of comfort and effortless style. Designed with a relaxed fit, mid-rise and straight outer seam, they lengthen the silhouette with a modern, subtle flare—making them an easy pair to lunge for, no matter the occasion.
Shop the collection here.
Polène
Polène welcomes the new year with a Lunar New Year edition that embraces quiet strength, in the spirit of the horse, and the refined craftsmanship of the house. Introducing an equestrian-influenced take on an iconic bag, the piece reflects movement, confidence and balance—qualities to welcome in the year ahead.
The familiar curved silhouette of the Numèro Dix is reworked in smooth, cognac leather, subtly rounded like a saddle, and finished with a strap inspired by riding accessories, for a festive Galop edition. Thoughtful details such as the saddle stitching, the precise leather reliefs and the delicate horse-shaped charm add depth and invite new year fortune, without overwhelming the design. It captures the energy of the celebratory season while staying true to Polène’s signature elegance.
Shop the collection here.
Tommy Hilfiger
Welcoming the new year with a polished capsule, Tommy Hilfiger celebrates the Year of the Horse in classic American style. Spanning both menswear and womenswear, the collection reflects themes of strength and optimism, designed thoughtfully with the spirit of the horse, and the season’s moments of gathering in mind.
A standout from the womenswear selection is the Polo Sweater Dress in Desert Sky. Both elegant and casual, the piece combines a timeless polo neckline with a fit-and-flare shape and an embroidered script logo at the chest. A Tommy Hilfiger signature, the subtle pop of red adds a festive accent, bringing a touch of luck to an otherwise effortless, everyday design.
Shop the collection here.
Balenciaga
Balenciaga ushers in the Year of the Horse with a Lunar New Year collection that channels an urban, cosmopolitan attitude. Spanning relaxed ready-to-wear staples like tracksuits, hoodies, T-shirts and scarves—each piece is finished with Balenciaga Paris in oversized cursive to turn heads. Bold and blinged for the festive season, the collection also features lucky accessories with horseshoes and hearts.
Footwear in the collection arrives in exclusive colourways for the occasion, with the Track Trail Laces Sneaker standing out, reimagined in a mix of white, red, grey and black. Striking in palette, the collection reflects the joyous momentum of the season while remaining true to the modern, expressive and city-dweller aesthetic of the house.
Shop the collection here.
Rimowa
Rimowa reflects on travel, rhythm and modern journeys with Enjoy the Ride as we enter a new chapter. Rooted in the ideas of movement and endurance—fitting for this year’s zodiac—the collection is built for travellers who appreciate the journey as much as the destination.
At the centre is the Original Twist in powder blue, bringing a sense of springtime calm to the signature aluminium shell, complemented by leather-wrapped handles and matching lock details. With TSA-approved locks for ease, a telescopic handle for comfort, and the Rimowa Multiwheel system to glide effortlessly between terminals, the design is thoughtful and nothing short of luxurious.
Shop the collection here.
Prada
For the Lunar New Year, Prada’s Spring/Summer 2026 pieces feel right on cue. There’s a sense of autonomy and ease galloping through the collection, comprising pieces that make an impression without demanding attention. Overall, the line-up is the kind that works for real life, while still carrying the elegance and confidence of the year’s equine zodiac.
Capturing the effortless-chic mood, the Aluminium Embroidered Chiffon Midi-skirt is light and fluid to move gracefully with every stride. Unlike the occasionally impractical maxi or mini, a midi balances sophistication and comfort with desk-to-dinner adaptability, making it a strong contender as a new wardrobe staple this year. The delicate floral embroidery softens the sheer layers of chiffon, bringing a romantic air to the outfit. The possibilities are limitless when it comes to styling the piece—with a crisp shirt or a relaxed and comfy knit.
Shop the collection here.
Miu Miu
If the Lunar New Year calls for a wardrobe refresh, Miu Miu answers with pieces that feel youthful, rightly festive and optimistic all in one collection. The line-up moves between structure and softness with shrunken knits, pleated skirts and relaxed hoodies—all punctuated by a confident, very CNY-hit of red. Still in the festive spirit, the collection also welcomes longevity, consisting of neutral tones as well as season-long wear.
If you’re ever caught in a rush, dashing between celebrations and the reunion dinner, a pair of Plume Sneakers is easy to grab mindlessly as you’re leaving the house. The Plume Sneakers get a spirited update for the season with new iterations, customisable with two-tone laces and charming additions like tassels and pom-poms, bringing a sense of play to even the simplest of ensembles. As they’re customisable, they can change with your tastes and style needs throughout the year.
Sandro
Sandro rings in the new year by blending Parisian elegance with festive vitality, strength and energy. For an early spring kind of mood, the womenswear features textured tweeds for sophistication, metallic threads to bring warmth and light, and delicate embellishments to charm. From structured dresses and refined matching sets to shades of crimson adding fortune-forward, auspicious accents, the collection balances texture and seasonal symbolism for a bright start to the year.
In a soft shimmer, a white tweed dress, traced with silver sequins, sharpens the frame while retaining fluidity, while tweed sets lean into restraint and quietude. Denim is coupled with ruffles, pearls and crystals for a gentle contrast—perfect for springtime casual looks. Expressive yet poised, the collection captures the energy of the horse sans the overt theatrics.
Shop the collection here.
A version of this article was first seen on Grazia Malaysia.
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