Heart Media Group Acquires NOBLE 名人 Media to Strengthen Chinese-Language Luxury Portfolio in Malaysia
Heart Media Group has announced the acquisition of NOBLE 名人 Media, a leading Chinese-language luxury lifestyle publication based in Malaysia. The move marks Heart Media’s first integration of a Chinese-language title into its portfolio of print and digital media assets.
Founded in 2021, NOBLE 名人 publishes a bimonthly magazine and maintains partnerships with major Chinese business associations in Malaysia, including the Malaysia Social Entrepreneurs Foundation and the Malaysia-China Friendship Association. These partnerships give the publication direct access to more than 2,000 members of the Chinese business community.
Recognised for its coverage of luxury lifestyle, fashion and business leadership, NOBLE 名人 reaches Chinese-speaking high-net-worth individuals and affluent readers across Malaysia. The brand has also expanded into broadcast media through “NOBLE Vision 名人视界,” a collaboration with Hong Kong broadcaster Television Broadcasts Limited (TVB), positioning itself as a multi-platform media outlet that integrates print, digital and television.
Jane Wong, Founding Editor of NOBLE 名人 Media, said the acquisition marks a strategic step forward. “We are entering an era defined by alliances that enhance efficiency and broaden reach. With Heart Media’s strong multi-language presence across English, Malay and Chinese, this partnership sets a new benchmark for the media industry,” she said.
Wilson Lim, managing director of Heart Media Group, highlighted NOBLE 名人’s role in strengthening the company’s regional network stating “Under Jane Wong’s leadership, NOBLE 名人 has become a trusted source of luxury content among discerning readers and collectors. With Heart Media’s regional footprint, we will expand the brand’s reach and offer integrated solutions across Chinese-language print, digital and events platforms”. Lim added that the company plans to enhance NOBLE 名人’s distribution through its upcoming RedNote platform.
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Beyond publishing, NOBLE 名人 hosts exclusive monthly events for members of its partner associations, providing direct engagement opportunities between luxury brands and influential business figures. The publication’s client roster includes Bvlgari, Chopard, Jaeger-LeCoultre, Louis Vuitton, Valentino and other global luxury houses.
Heart Media Group’s portfolio includes leading English-language titles such as Elle Singapore, Men’s FOLIO, Grazia Singapore (and Grazia Malaysia), Yacht Style, World of Watches (WOW) and of course, LUXUO. Following the recent launch of ELLE Malaysia, which marked the Group’s expansion into Malay-language media, the addition of NOBLE 名人 strengthens its trilingual reach and positions Heart Media as one of the most diversified luxury media networks in the region.
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Established in Singapore in 1997, Heart Media Group operates across Southeast Asia with offices in Singapore, Kuala Lumpur, Bangkok, Saigon, Jakarta, Hong Kong and Shanghai. The company’s portfolio currently spans across fashion, beauty, watches, supercars, yachts, art and real estate, reaching over 12 million affluent consumers each month.
Visit www.heart-media.com or email info@heart-media.com for more information.
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