ERDEM Spring Summer 2026 Show

The luxury goods market is worth hundreds of billions of dollars, and it is projected to keep growing every year. This presents a unique opportunity for anyone who wants to market their products as luxury items. It’s difficult to specifically state what a luxury brand is. To some people, the quality and design of a…

The Swift Trawler 54 is designed for long passages “It’s a break away from the motoryacht world – this is a passagemaker,” says Robert Chaffer, Beneteau’s Motorboat Marketing Product Manager for the Gran Turismo and Swift Trawler lines, as we approach the new Swift Trawler 54, which debuted at the Cannes Yachting Festival 2024. “Swift…

Youth culture has always been a powerful force driving shifts in music, fashion, art and social movements. Each generation redefines what it means to be young in its own way. From 70s Soul Train to 90s skateboarding or 60s anti-war flower power to 80s graffiti tags, youth expression has long shaped global culture. Today, Gen…