A Riviera Icon Reimagined: Le Beauvallon Returns
On the Côte d’Azur, where glamour is measured in superyachts per square mile and champagne corks set the daily tempo, legends have a curious way of resurfacing. Some appear as fleeting parties; others, as carefully orchestrated revivals. Le Beauvallon belongs firmly to the latter.
First unveiled in 1914, the Belle Époque palace was built to embody the Riviera ideal: grand terraces shaded by umbrella pines, manicured gardens slipping toward the sea, and uninterrupted views across the Bay of Saint-Tropez. For decades it has been both stage and sanctuary — hosting private fêtes of staggering scale, then retreating into a near-decade of seclusion, as though waiting for the right moment to step back into the spotlight. That moment has come.
This summer, for the first time in nearly ten years, Le Beauvallon will reopen its doors — not merely as a private events venue, but as a hotel in the truest sense. From 1 July to 31 October 2025, 25 sea-facing suites will be available for individual stays. In typical Riviera fashion, the gesture is as rarefied as it is generous: a brief, four-month season offering a glimpse into what promises to be one of the coast’s most compelling revivals.
An Address With Provenance
Situated on the beachside at Beauvallon and adjacent to the historic golf club of the same name, the hotel commands a prime position across the bay from Saint-Tropez itself. The village — that glamorous knot of boutiques, beach clubs, and nightspots — is just eight minutes away by boat. Guests, naturally, arrive by private pontoon, for whom convenience is best measured in yacht tenders rather than timetables. The setting retains its Belle Époque drama: ten acres of gardens and terraces, palms casting long shadows at sunset, and views that remain as cinematic today as they must have been a century ago.
From Private Palace to COMO Classic
This year’s reopening marks the first stage of a two-phase project with COMO Hotels and Resorts, the Singapore-based brand founded by Christina Ong. Known for its discreet service, holistic wellness, and Michelin-level dining, COMO has, over three decades, created a global portfolio that spans Mayfair townhouses to Balinese retreats.
“When we open COMO Le Beauvallon in 2026, it will be a key milestone for the brand,” says Olivier Jolivet, COMO’s CEO. The transformation, in other words, is not a mere refurbishment but a redefinition: one of the world’s most exclusive addresses entering the orbit of one of hospitality’s most exacting players.
Culinary Ambitions
No Riviera revival would be complete without a restaurant designed to lure both sun-seekers and critics. For summer 2025, Le Beauvallon’s iconic beach club unveils a bold new culinary direction: a seamless dialogue between Mediterranean and Asian flavours, served in a setting that epitomises dolce far niente — panoramic sea views, long lunches, and salt in the air.
The anticipation grows for 2026, when COMO Le Beauvallon will introduce concepts by Yannick Alléno, the visionary French chef whose 17 Michelin stars place him at the summit of contemporary gastronomy. His arrival all but guarantees that the culinary narrative here will be as compelling as its architecture.
A Rare Interlude
This summer’s reopening is, in many ways, an interlude — a glimpse of a Riviera icon in transition. Guests will encounter not only the grandeur of its past but also the promise of its future, before COMO’s full vision comes to life next year.
In a destination where glamour can feel almost commonplace, Le Beauvallon offers something subtler: history, privacy, and the assurance of a story worth telling. For those who choose to book one of its 25 suites, it is less a holiday than a fleeting chance to inhabit a legend, suspended between eras. Because in Saint-Tropez, true luxury is often not what endures, but what appears — brilliantly, briefly — before retreating once more behind closed doors.
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